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About Us

Dave Workman, Jr.  grew up in a fishing family.  This store was born out of a love for fishing that began over 50 years ago.  In fact, Dave started making his first rods at 13 in a workshop in his parents’ backyard .

Strike-Zone Fishing was established in 2003 to offer the residents of Jacksonville an informative and customer service based outdoors shopping experience. Our staff is passionate about the outdoors and making sure you have the right gear for your fishing, hunting, and paddling adventures.

Our fishing specialists are knowledgeable in freshwater, saltwater, surf fishing, vertical jigging, and more. We also have hunting experts on staff who can help with your archery and shooting sports needs. Our kayak department was recently expanded to include paddle boarding supplies as well as equipment for kayak fishing and leisure paddling. We also stock the latest sportswear from brands like Aftco, Guy Harvey, Pelagic, Costa, and our signature Strike-Zone Fishing brand.

Come by and say hi to us at our main Jacksonville or Melbourne locations!

Strike-Zone Fishing is open seven days a week and conveniently located one block East of Interstate 295 (formerly 9A) at the corner of Beach Boulevard and Beachwood in Jacksonville, FL. Just look for the giant blue marlin!

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